Why Integrated Marketing is Critical to Your Business?
Let’s face it – your products & services are great but without proper marketing – unfortunately, no one knows what you offer! Effective marketing communication is like creating a map and on that map your business in the middle with paths along which your customer can come to you! Along these paths, we need to make the scenery easy and interesting, sprinkle a few plants along the path, put a few balloons to attract attention, illuminate it with bright lights, guide them along it, and greet them with friendly service when they finally arrive. All these efforts need to be thought through carefully, making sure it is an easier and more compelling path to travel than the one your competitors have created.